Monograph

Wine Tourism Embodied Experience in the Chinese Context: Connotation, Scale Development and the Impact on Behavioral Intention

With keen academic insight, this book precisely identifies the development opportunities and challenges of wine tourism—an ancient yet emerging field—in China. Against the backdrop of wine tourism with a long history in the West, China's wine tourism, despite its relatively late start, has emerged as a shining gem in the strategy for rural revitalization, thanks to its unique development trajectory and market potential.

Author: Dr. Wei XIA

Published on July 15, 2025

Format: Hardback and Online

ISBN: 978-988-71421-0-2

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Monograph

Dual Professional Identities Vocational Teachers Resilience

This study examines vocational teachers' "Dual Professional Identities" (Instructional & Occupational) in China's "Dual Model" system, developing a 36-item, four-dimension scale. Findings indicate both identities positively affect Resilience; Entry routes negatively influence Instructional Identity, which mediates between Entry and Resilience. Education level shows no significant impact. The study supports China's "dual-qualified" teacher strategy and offers insights for vocational education improvement.

Author: Dr. Jiajia PAN

Edition: January 25, 2026

Printing: January 25, 2026

ISBN:  978-988-71421-2-6


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