With keen academic insight, this book precisely identifies the development opportunities and challenges of wine tourism—an ancient yet emerging field—in China. Against the backdrop of wine tourism with a long history in the West, China's wine tourism, despite its relatively late start, has emerged as a shining gem in the strategy for rural revitalization, thanks to its unique development trajectory and market potential.

This study examines vocational teachers' "Dual Professional Identities" (Instructional & Occupational) in China's "Dual Model" system, developing a 36-item, four-dimension scale. Findings indicate both identities positively affect Resilience; Entry routes negatively influence Instructional Identity, which mediates between Entry and Resilience. Education level shows no significant impact. The study supports China's "dual-qualified" teacher strategy and offers insights for vocational education improvement.

This study develops the dimensionality and measurement scale of customer  experience with P2P accommodation and proposes a theoretical model integrating  two lines of tourism research: customer value co-creation and customer experience. In  order to extract the dimensions of customer experience, 34 in-depth interviews were  conducted and a pilot test was implemented for Chinese Airbnb users.